With the Internet teeming with new and improved websites every day, it can be difficult to present something that will attract audiences simply by design. While not to negate the extreme value of great content, it cannot be denied that interesting web design can interest audiences instantly. After all, presentation matters wherever there is competition. Two websites can have the exact same content, but the more attractive one will garner a larger audience by miles in comparison to the plain one. Thus, innovation when it comes to web design can take a business a long way.
Below are the 7 best web design practices followed that can set you apart from the competition:
Proper navigation tools are of utmost importance for any website to function properly. If a customer is presented with too complicated system, they will soon loose either interest or patience or both. The trick is to make the navigation through the website so simple that it requires almost no thought. Ensuring that this part is made easy will automatically ensure that the audience gets to browse through most of the website, and thus gets to view all the content. Categorise the content into easily recognisable sections, and use bold buttons on the main page itself for easy navigation. If one is going for the minimal look, then a helpful drop-down menu with a ‘close’ option should be incorporated into the website. It should be such that when a cursor is brought over the main logo, the drop down menu descends. However, it should also be ensured that the menu stays long enough for the customer to browse through it, hence the ‘close’ option.
Use simple design to juxtapose colour with a plain background. Making the site attractive – especially designing a beautiful and creative logo will get customers to recognise your company better. Remember, complicated designs require much work and effort and they might not always come out well. Simplicity, however, if done right, will always prevail.
Usage of the wrong combinations of color can make the website seem too loud. Hence, keeping aesthetics in mind while designing the sit becomes imperative. By using different shapes and a particular colors scheme throughout, one can achieve the desired effect as well as be different from the rest.
Remember, that the key to keeping the audience engaged is innovation. An interactive website will keep the customer or audience amazed and interested. It gives the impression of participation and discovery, aspects that come in very handy while fighting much competition from other companies.
Simple animations or usage of cartoons can help add a humorous angle to the website, thus setting it apart from the rest which is usually comprised of serious, matter-of-fact sites. It also adds a little youth into the image, thereby projecting an idea of a company that has vision and dedication to its goal. A little humour and light-heartedness in the right amount can give a very friendly impression, and animation can help further that goal.
Never underestimate the importance of good, professional font. While the idea of using different, whimsical font may be appealing, professional typography has its own merits. It gives the impression of a dedicated business that is focused and does not wish to dilly dally about frivolous matters.
#7: Usage of Photography
One can break the monotony of a website by using large, tastefully taken photographs to illustrate the different aspects of one’s business. Topic pages can be opened with a sizeable photograph in order to lead the customer into the content. Photos can be used to describe products as well, thereby providing a well-rounded view of what the company is offering.